Marketing strategies for services: is brand architecture a...

Marketing strategies for services: is brand architecture a viable way forward?

Rahman, Kaleel, Areni, Charles S.
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Volume:
22
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2013.876079
Date:
June, 2014
File:
PDF, 176 KB
english, 2014
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