Measuring customer experience in banks: scale development...

Journal of Modelling in Management 2014 / 03 Vol. 9; Iss. 1

Measuring customer experience in banks: scale development and validation

Garg, Ruchi, Rahman, Zillur, Qureshi, M.N.
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Volume:
9
Language:
english
Journal:
Journal of Modelling in Management
DOI:
10.1108/JM2-07-2012-0023
Date:
March, 2014
File:
PDF, 347 KB
english, 2014
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