The role of company image as brand equity

Corporate Communications An International Journal 2004 / 06 Vol. 9; Iss. 2

The role of company image as brand equity

Ross‐Wooldridge, Barbara, Brown, Mark P., Minsky, Barbara D.
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Volume:
9
Language:
english
Journal:
Corporate Communications: An International Journal
DOI:
10.1108/13563280410534357
Date:
June, 2004
File:
PDF, 210 KB
english, 2004
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