Large firms, entrepreneurial marketing processes, and the...

European Journal of Marketing 2006 / 05 Vol. 40; Iss. 5/6

Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage

Miles, Morgan P., Darroch, Jenny
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Volume:
40
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560610657804
Date:
May, 2006
File:
PDF, 299 KB
english, 2006
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