Usefulness of Ethnicity in International Consumer Marketing

Journal of International Consumer Marketing 2002 / 05 Vol. 14; Iss. 4

Usefulness of Ethnicity in International Consumer Marketing

Lee, Eun-Ju, Fairhurst, Ann, Dillard, Susan
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Volume:
14
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v14n04_03
Date:
May, 2002
File:
PDF, 675 KB
english, 2002
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