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Usefulness of Ethnicity in International Consumer Marketing
Lee, Eun-Ju, Fairhurst, Ann, Dillard, SusanVolume:
14
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v14n04_03
Date:
May, 2002
File:
PDF, 675 KB
english, 2002