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Corporate and Brand Web Sites as Customer Relationship Management Tools
Winsor, Robert D., Leisen, Birgit, Leach, Mark, Liu, AnnieVolume:
3
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1300/J366v03n01_05
Date:
June, 2004
File:
PDF, 794 KB
english, 2004