Danes' awareness of and attitude towards direct-to-consumer...

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing 2008 / 1 Vol. 8; Iss. 1

Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents

Rehne, Joakim, Møldrup, Claus
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Volume:
8
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/palgrave.jmm.5050120
Date:
January, 2008
File:
PDF, 109 KB
english, 2008
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