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The Development Activities of Innovative and Non-Innovative New Retail Financial Products: Implications for Success
Avlonitis, George J., Papastathopoulou, PaulinaVolume:
17
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725701323366791
Date:
August, 2001
File:
PDF, 283 KB
english, 2001