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The Effect of Incongruence Between CEO and Corporate Brand Personality on Financial Analysts’ Attitudes and Assessment of a Company’s Performance
Becker, Jochen, Einwiller, Sabine A., Medjedovic, JosipVolume:
8
Language:
english
Journal:
International Journal of Strategic Communication
DOI:
10.1080/1553118X.2014.908295
Date:
July, 2014
File:
PDF, 148 KB
english, 2014