An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising
Limbu, Yam B., Huhmann, Bruce A., Peterson, Robin T.Volume:
6
Language:
english
Journal:
International Journal of Pharmaceutical and Healthcare Marketing
DOI:
10.1108/17506121211216888
Date:
March, 2012
File:
PDF, 278 KB
english, 2012