Brand orientation: Past, present, and future

Brand orientation: Past, present, and future

Baumgarth, Carsten, Merrilees, Bill, Urde, Mats
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Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2013.817768
Date:
July, 2013
File:
PDF, 196 KB
english, 2013
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