An Analysis of Stock Market Response to the IOC's...

Journal of Promotion Management 2013 / 06 Vol. 19; Iss. 3

An Analysis of Stock Market Response to the IOC's Commercial Partnership: The Case of the TOP Partnership Program

Kim, Hyun-Duck, Jung, Changwook, Lee, Jeoung-Hak
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Volume:
19
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2013.787135
Date:
June, 2013
File:
PDF, 336 KB
english, 2013
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