A Strategic Approach to the Study of Innovation in the...

Journal of Marketing Management 2003 / 04 Vol. 19; Iss. 3-4

A Strategic Approach to the Study of Innovation in the Financial Services Industry: The Case of Telephone Banking

Costanzo, L. A., Keasey, K., Short, H.
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Volume:
19
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2003.9728211
Date:
April, 2003
File:
PDF, 1.53 MB
english, 2003
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