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Connection, trust, and commitment: dimensions of co-creation?
Randall, Wesley, Gravier, Michael, Prybutok, VictorVolume:
19
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254x.2010.537760
Date:
February, 2011
File:
PDF, 176 KB
english, 2011