Managerial perceptions of marketing performance:...

Journal of Strategic Marketing 2000 / 01 Vol. 8; Iss. 1

Managerial perceptions of marketing performance: efficiency, adaptability, effectiveness and satisfaction

Clark, Bruce H.
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Volume:
8
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/096525400346286
Date:
January, 2000
File:
PDF, 388 KB
english, 2000
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