Effects of cross-channel synergies and complementarity in a...

The International Review of Retail Distribution and Consumer Research 2013 / 12 Vol. 23; Iss. 5

Effects of cross-channel synergies and complementarity in a multichannel e-commerce system – an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce

Wagner, Gerhard, Schramm-Klein, Hanna, Steinmann, Sascha
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Volume:
23
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2013.832697
Date:
December, 2013
File:
PDF, 202 KB
english, 2013
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