L'ethnomarketing: un elargissement de la recherche en...

Recherche et Applications en Marketing 2009 / 03 Vol. 24; Iss. 1

L'ethnomarketing: un elargissement de la recherche en comportement du consommateur a l'ethnologie

Badot, O., Carrier, C., Cova, B., Desjeux, D., Filser, M.
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Volume:
24
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/076737010902400105
Date:
March, 2009
File:
PDF, 222 KB
french, 2009
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