Differences between Short and Long‐term Relationships: An...

Journal of Strategic Marketing 2008 / 09 Vol. 16; Iss. 4

Differences between Short and Long‐term Relationships: An Empirical Analysis in Franchise Systems

Victoria Bordonaba‐Juste, M., Polo‐Redondo, Yolanda
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Volume:
16
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540802264033
Date:
September, 2008
File:
PDF, 372 KB
english, 2008
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