Improving incongruent sponsorships through articulation of...

Journal of Marketing Communications 2009 / 2 Vol. 15; Iss. 1

Improving incongruent sponsorships through articulation of the sponsorship and audience participation

Coppetti, Caspar, Wentzel, Daniel, Tomczak, Torsten, Henkel, Sven
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Volume:
15
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260802012788
Date:
February, 2009
File:
PDF, 260 KB
english, 2009
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