The Effect of Perceived Value and Switching Barriers on...

The Effect of Perceived Value and Switching Barriers on Customer Price Tolerance in Industrial Energy Markets

García-Acebrón, Constantino, Vázquez-Casielles, Rodolfo, Iglesias, Víctor
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Volume:
17
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1080/10517121003620704
Date:
November, 2010
File:
PDF, 184 KB
english, 2010
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