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Top Gun Fighter Pilots Provide Clues to More Effective Database Marketing Segmentation: The Impact of Birth Order
Nancarrow, Clive, Wright, Len Tiu, Alakoc, BerilVolume:
15
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725799785045833
Date:
July, 1999
File:
PDF, 850 KB
english, 1999