Estimating Firm-Specific and Relational Properties in...

Journal of Business-to-Business Marketing 2006 / 12 Vol. 13; Iss. 4

Estimating Firm-Specific and Relational Properties in Interorganizational Relationships in Marketing

Anderson, James C., Zerrillo, Philip C., Wang, Lihua Olivia
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Volume:
13
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1300/j033v13n04_02
Date:
December, 2006
File:
PDF, 1.68 MB
english, 2006
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