Equivalence of survey data: relevance for international...

European Journal of Marketing 2005 / 03 Vol. 39; Iss. 3/4

Equivalence of survey data: relevance for international marketing

Lee, Nick, van Herk, Hester, Poortinga, Ype H., Verhallen, Theo M.M.
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Volume:
39
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560510581818
Date:
March, 2005
File:
PDF, 89 KB
english, 2005
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