Television Advertising and Online Search

Management Science 2014 / 01 Vol. 60; Iss. 1

Television Advertising and Online Search

Joo, Mingyu, Wilbur, Kenneth C., Cowgill, Bo, Zhu, Yi
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Volume:
60
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.2013.1741
Date:
January, 2014
File:
PDF, 1.60 MB
english, 2014
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