Using Internal Relationship Marketing Activities to Enhance...

Journal of Relationship Marketing 2010 / 08 Vol. 9; Iss. 3

Using Internal Relationship Marketing Activities to Enhance Cross-Selling Performance in Services

Zboja, James J., Hartline, Michael D.
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Volume:
9
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1080/15332667.2010.502004
Date:
August, 2010
File:
PDF, 180 KB
english, 2010
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