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Clan culture, strategic orientation and new product performance in Chinese marketing ventures: an exploration of main and moderating effects
Chuang, Fu-Mei, Morgan, Robert E., Robson, Matthew J.Volume:
20
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254x.2011.643914
Date:
June, 2012
File:
PDF, 170 KB
english, 2012