The Performance Measurement of Cause-Related Marketing by...

Total Quality Management & Business Excellence 2007 / 09 Vol. 18; Iss. 7

The Performance Measurement of Cause-Related Marketing by Balance Scorecard

Wu, Shwu-Ing, Hung, Jr-Ming
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
18
Language:
english
Journal:
Total Quality Management & Business Excellence
DOI:
10.1080/14783360701349831
Date:
September, 2007
File:
PDF, 176 KB
english, 2007
Conversion to is in progress
Conversion to is failed