A cultural exploration of consumers’ interactions and...

Journal of Marketing Management 2014 / 02 Vol. 30; Iss. 1-2

A cultural exploration of consumers’ interactions and relationships with celebrities

Banister, Emma N., Cocker, Hayley L.
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Volume:
30
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2013.807863
Date:
February, 2014
File:
PDF, 282 KB
english, 2014
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