Substitution effect of advertising on resale price...

Applied Economics Letters 2010 / 07 Vol. 17; Iss. 10

Substitution effect of advertising on resale price maintenance: using a real options approach

Chen, Guan-Ru, Chen, Miao-Ling
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Volume:
17
Language:
english
Journal:
Applied Economics Letters
DOI:
10.1080/13504850802599474
Date:
July, 2010
File:
PDF, 114 KB
english, 2010
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