Measuring the Effects and Effectiveness of Interactive...

Journal of Interactive Advertising 2000 / 09 Vol. 1; Iss. 1

Measuring the Effects and Effectiveness of Interactive Advertising

Pavlou, Paul A., Stewart, David W.
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Volume:
1
Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2000.10722044
Date:
September, 2000
File:
PDF, 203 KB
english, 2000
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