Measuring the Effects of Event Sponsorship: Theoretical...

Journal of Travel & Tourism Marketing 2013 / 05 Vol. 30; Iss. 4

Measuring the Effects of Event Sponsorship: Theoretical Frameworks and Image Transfer Models

Abreu Novais, Margarida, Arcodia, Charles
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Volume:
30
Language:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548408.2013.784149
Date:
May, 2013
File:
PDF, 257 KB
english, 2013
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