Assessing the validity of a niche strategy model in predicting the potential and success of niche markets and products
Allen, Reece, Parrish, Erin, Cassill, Nancy L., Oxenham, WilliamVolume:
103
Language:
english
Journal:
Journal of the Textile Institute
DOI:
10.1080/00405000.2011.627156
Date:
August, 2012
File:
PDF, 223 KB
english, 2012