Key drivers of consumer loyalty to Facebook fan pages

Online Information Review 2014 / 04 Vol. 38; Iss. 3

Key drivers of consumer loyalty to Facebook fan pages

Ruiz-Mafe, Carla, Martí-Parreño, Jose, Sanz-Blas, Silvia
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Volume:
38
Language:
english
Journal:
Online Information Review
DOI:
10.1108/oir-05-2013-0101
Date:
April, 2014
File:
PDF, 351 KB
english, 2014
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