Turning dissatisfied into satisfied customers: How referral reward programs affect the referrer׳s attitude and loyalty toward the recommended service provider
Kuester, Madlen, Benkenstein, MartinVolume:
21
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2014.07.005
Date:
November, 2014
File:
PDF, 488 KB
english, 2014