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Source expertise versus experience effects in hospital...

Source expertise versus experience effects in hospital advertising

Braunsberger, Karin, Munch, James M.
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Volume:
12
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876049810202348
Date:
February, 1998
File:
PDF, 119 KB
english, 1998
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