Stock price reactions to brand value announcements:...

International Journal of Research in Marketing 2015 / 03 Vol. 32; Iss. 1

Stock price reactions to brand value announcements: Magnitude and moderators

Dutordoir, Marie, Verbeeten, Frank H.M., De Beijer, Dominique
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Volume:
32
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2014.08.001
Date:
March, 2015
File:
PDF, 527 KB
english, 2015
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