The development of an optimal multiple channel strategy...

Journal of Travel & Tourism Marketing 2013 / 10 Vol. 30; Iss. 7

The development of an optimal multiple channel strategy model for travel agencies' tourism business excellence

Huang, Leo, Chuang, Chung-Ming
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Volume:
30
Language:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548408.2013.827550
Date:
October, 2013
File:
PDF, 277 KB
english, 2013
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