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Casting a Critical "I" Over Caffrey's Irish Ale: Soft Words, Strongly Spoken
Patterson, Anthony, Brown, Stephen, Stevens, Lorna, Maclaran, PaulineVolume:
14
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725798784867653
Date:
October, 1998
File:
PDF, 1009 KB
english, 1998