Managing Customer-Initiated Contacts with Manufacturers:...

Journal of Marketing Research 2001 / 08 Vol. 38; Iss. 3

Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

Douglas Bowman and Das Narayandas
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Volume:
38
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558524
Date:
August, 2001
File:
PDF, 3.23 MB
english, 2001
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