Positioning in Market Space: The Evaluation of Swedish...

Journal of Marketing for HIGHER EDUCATION 2008 / 06 Vol. 18; Iss. 1

Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities

Opoku, Robert A., Hultman, Magnus, Saheli-Sangari, Esmail
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Volume:
18
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841240802100386
Date:
June, 2008
File:
PDF, 150 KB
english, 2008
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