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A pulsing model of advertising competition: A game theoretic approach, part A — Theoretical foundation
Hani I. Mesak, James A. CallowayVolume:
86
Year:
1995
Language:
english
Pages:
18
DOI:
10.1016/0377-2217(94)00112-p
File:
PDF, 1.10 MB
english, 1995