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Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers
Kristiaan Helsen, David SchmittleinVolume:
76
Year:
1994
Language:
english
Pages:
16
DOI:
10.1016/0377-2217(94)90115-5
File:
PDF, 1.28 MB
english, 1994