Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Foroudi, Pantea, Melewar, T.C., Gupta, SurakshaVolume:
67
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2014.06.015
Date:
November, 2014
File:
PDF, 565 KB
english, 2014