Using Affect-Expectations Theory to Explain the Direction...

Using Affect-Expectations Theory to Explain the Direction of the Impacts of Experiential Emotions on Satisfaction

Aurier, Philippe, Guintcheva, Guergana
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Volume:
31
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20742
Date:
October, 2014
File:
PDF, 277 KB
english, 2014
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