Make Corporate Sponsorship More Effective with Promotional...

Journal of Promotion Management 1992 / 10 Vol. 1; Iss. 3

Make Corporate Sponsorship More Effective with Promotional Support

Kuzma, John R., Shanklin, William L., McCally, John F.
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Volume:
1
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/j057v01n03_07
Date:
October, 1992
File:
PDF, 289 KB
english, 1992
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