Cross-Cultural Differences in the Effects of Abstract and Concrete Thinking on Imagery Generation and Ad Persuasion
Liang, Beichen, Cherian, JosephVolume:
22
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530903476253
Date:
March, 2010
File:
PDF, 271 KB
english, 2010