Private label: Turning the retail brand threat into your...

Private label: Turning the retail brand threat into your biggest opportunity

Kearney, Matthew
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Volume:
30
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2013.832032
Date:
March, 2014
File:
PDF, 60 KB
english, 2014
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