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Skin color shades in advertising to ethnic audiences: The case of African Americans
Watson, Stevie, Thornton, Corliss G., Engelland, Brian T.Volume:
16
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260802707585
Date:
September, 2010
File:
PDF, 229 KB
english, 2010