Skin color shades in advertising to ethnic audiences: The...

Skin color shades in advertising to ethnic audiences: The case of African Americans

Watson, Stevie, Thornton, Corliss G., Engelland, Brian T.
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Volume:
16
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260802707585
Date:
September, 2010
File:
PDF, 229 KB
english, 2010
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