Toward a Resource-Based Theory of Business Exchange...

Journal of Business-to-Business Marketing 2001 / 11 Vol. 8; Iss. 4

Toward a Resource-Based Theory of Business Exchange Relationships: The Role of Relational Asset Value

Hogan, John E., Armstrong, Gary
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Volume:
8
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1300/j033v08n04_02
Date:
November, 2001
File:
PDF, 190 KB
english, 2001
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