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Toward a Resource-Based Theory of Business Exchange Relationships: The Role of Relational Asset Value
Hogan, John E., Armstrong, GaryVolume:
8
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1300/j033v08n04_02
Date:
November, 2001
File:
PDF, 190 KB
english, 2001