How Affective Commitment Boosts Guest Loyalty (and Promotes...

The Cornell Hotel and Restaurant Administration Quarterly 2006 / 05 Vol. 47; Iss. 2

How Affective Commitment Boosts Guest Loyalty (and Promotes Frequent-guest Programs)

Mattila, A. S.
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Volume:
47
Language:
english
Journal:
Cornell Hotel and Restaurant Administration Quarterly
DOI:
10.1177/0010880405283943
Date:
May, 2006
File:
PDF, 140 KB
english, 2006
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